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Social Media & Networking- LinkedIn

Social Networking

Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram.

Social Media

A social media (also social networking site or social networking service) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. 


  • LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.

  • A complete LinkedIn profile can help you connect with opportunities by showcasing your unique professional story through experience, skills, and education.

  • You can also use LinkedIn to organize offline events, join groups, write articles, post photos and videos, and more

Benefits of having LinkedIn account:

  • Extensive job Listing

  • Endorsements & Testimonials from professionals

  • Business Connections

  • Introduce others to your achievements

  • Helps you to research about companies & employees

  • Step in new industry

How do I get started on LinkedIn

Step 1: Create your profile

Signing up and creating your profile is the best way to begin using LinkedIn. Through your profile, you can showcase your professional life, milestones, skills and interests. Your LinkedIn profile is a professional landing page for you to manage your own, personal brand. It’s a great way for you to tell people who you are and what you do by displaying a general history of your professional experiences and achievements. You can use your LinkedIn profile to add a personal touch that a typical resume or CV may not reflect.

Sections you can display on your profile

  • Introduction section: The top section of your profile that displays details of your current personal and professional status. This includes:

    • Name

    • Profile photo

    • Background photo

    • Headline

    • Current position

    • Education

    • Location

    • Industry

    • Contact Info

    • Summary

    • Open to finding a new job, hiring, and providing services

  • Experience: Professional positions and experience, including jobs, volunteering, military, board of directors, nonprofit, or pro sports.

  • Education: School and educational information.

  • Recommendations: You can request professional recommendations from your peers.

  • Certifications: Certifications, licenses, or clearances you’ve attained.

  • Courses: Adding your body of coursework can help your education to stand out.

  • Honors & Awards: Show off your hard-earned awards.

  • Languages: Languages you understand or speak.

  • Organizations: Show your involvement with communities that are important to you.

  • Patents: Any patents you’ve applied for or received.

  • Publications: Publications that have featured your work.

  • Projects: Showcase the projects you’ve worked on, along with team members.

  • Skills & Endorsements: A relevant list of skills on your profile helps others to understand your strengths and improves your likelihood to be found in others’ searches.

Step 2: Build your Network

Your network plays a crucial part in unlocking the power of LinkedIn. You can begin by adding your family, friends, past or current classmates, and co-workers to your network. You can also follow people, companies, or topics by navigating directly to the Follow fresh perspectives page, which displays recommended sources to follow. You can use the LinkedIn Events feature to create and join professional events such as online workshops, seminars, sales and marketing events, networking events and more.

  • Invitations: You can send an invitation to a LinkedIn member to ask them to join your network. If they accept your invitation, they’ll become a 1st-degree connection. 

  • InMail messages: These are private messages that allow you to directly contact any LinkedIn member who isn’t one of your 1st-degree connections, while protecting the recipient’s privacy. 

There are several ways to connect with people on LinkedIn:

  • Member’s profile: Click or tap the Connect button on their profile page.

  • Search results page: Click Connect to the right of the member’s information.

  • Grow Your Network page: Import contacts using their email address.

  • My Network page: Accept pending invitations.

  • People you may know: Click or tap the Connect button below the member’s name.

  • Leverage Connections: Ask a mutual connection to help you connect. Send a message to your existing network asking who can help you connect to a 2nd-degree connection.


  • Currently, there’s no option to personalize your invitation by adding a message when   connecting via mobile devices, mobile browser, and the LinkedIn Lite mobile app.

  • Your LinkedIn account may be temporarily restricted from sending invitations if members report invites as spam.

Step 3: Find a Job

If you’re looking for a new professional opportunity, you can get started on your job search on LinkedIn. You can easily search for a job on LinkedIn from the job’s home page and narrow down your results using filters, keywords and advanced search. You can use LinkedIn to research companies and reach out to the hiring community. You can also apply directly for roles, save job searches, and notify your connections and recruiters that you’re open for job opportunities.

Apply and prepare for a job

  • Use the Resume Assistant feature in Microsoft Word to create your resume.

  • Upload a default resume to use when applying for jobs posted on LinkedIn and save up to four additional resume options for different job descriptions.

  • Use the Interview Preparation feature to help you prepare for your interview.

  • Keep track of jobs you’ve applied to on a spreadsheet with dates and notes.


  • You can view all applications for Easy Apply jobs hosted on LinkedIn. Jobs that require application completion on their company website won’t be available on this list.

Step 4: Participate in Conversations

You can easily participate in conversations on LinkedIn. Participating in conversations can allow you to share your perspective on relevant issues and topics with others. You can like and comment on posts and articles on LinkedIn. You can create or join LinkedIn Groups to connect and grow with members who share your interests, experiences, or aspirations. You can also use a set of lightweight expressions called LinkedIn reactions, to easily communicate with your network.

Linkedin Reactions

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Step 5: Post Content

You can post and share content on LinkedIn using the share box at the top of the LinkedIn homepage.  Use Start a post from the main share box on the LinkedIn desktop experience to view additional sharing options.

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  • Use     Start a post to share posts.

  • Use the      Camera icon to share photos.

  • Use the     Video icon to share videos.

  • Use the     Document icon to share documents.

  • Use     Write article to publish articles.

Additionally, you can:

  • Use the     Add icon to view post suggestions.

Once you post an update, it’ll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose.

Activity: Creating Profile on LinkedIn

When: during the session

How: Follow the steps below to create your linkedin profile

  • Take out your smartphone. Go to the play store >> Type “LinkedIn” in the search bar >> Install app. (If you don’t have a smartphone then use a computer)

  • Signup by filling your personal details.

  • Reflect at the two arrows, each showing space for your Display Photo and Cover Picture respectively. Upload your DP and CP.

  • Scroll down to “Your Dashboard”, here you can see the number of people who viewed your profile, post views and search appearances (this displays statistics on how many people found you through a search on your LinkedIn).

  • You can also find other options below your dashboard. Reflect on the side image.

  • Scroll your page down.

  • Click on “See all” >> Click on “plus” in the bottom right corner of the page.

  • Fill in required details in each section you see in the picture. Make sure to caption details true to your knowledge and mention your “About, Skills, Accomplishments” such that it attracts your connections and recruiters on LinkedIn.

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  • Now, Go to your home page, this is where your feed appears.

  • You can find all the options such as My network, Post, Notifications, Jobs on a horizontal bar at the bottom of your page. 

  • At the left corner on the top of your page, you will find an option “Your Story”. This is similar to the option you use in Facebook, Instagram and WhatsApp to share your status / story. Use this option to upload your professional achievements, certifications, milestones achieved, etc.

  • At the right corner on the top of your page, appears an option of “Messages”. You can use this option to have conversations with your connections.

  • On the top of your page appears a search bar that will help you search your friends, family and colleagues etc.

Quiz: True or False

  1. Is it possible to set a Job Alert on Linkedin?

  1. True 

  2. False

2) Does LinkedIn offer skill development courses?

  1. True

  2. False

3) LinkedIn is a social media to have fun and make friends?

  1. True

  2. False

4)  Recruiters can shortlist your application on the basis of your LinkedIn profile?

  1. True

  2. False

5)  Is LinkedIn a source of Entertainment?

  1. True

  2. False